Overview

Smoking Gun Interactive is looking for an experienced User Acquisition/Marketing Manager to join our growing team! The ideal candidate will have successful games UA and marketing experience, industry connections, strong analytical skills with the ability to be an advertising visionary, and a passion for games. Our UA/Marketing Manager is an essential part of our team, so the right individual must work well with others, and understand the functions of the different disciplines of a game studio. We are a vibrant workplace and pride ourselves on creating high quality gaming experiences.

 

Who you are: You are a games UA and Marketing Expert with 2+ years of  specific game industry experience. You can confidently and creatively market games and have a proven track record of success.  You love the industry and are excited to work with an independent studio. You know when and where to advertise, what will give the greatest ROI’s and who to contact in the media. You can create and analyze marketing plans making changes according to trends, research, and data. Lastly, you are results driven and take pride in your work.

 

Responsibilities:

  • Develop marketing campaigns for new games from inception to completion
  • Build, track, and optimize UA campaigns
  • Manage advertising partnerships
  • Develop systems to report and evaluate campaigns with clear KPI’s and ROI’s
  • Work with internal design and production team to develop strategies for releases aligned with marketing plans
  • Provide marketing research, data analysis and reports
  • Create and manage marketing communication strategies for public relations, advertising, social, web, and event presence
  • Communicate and coordinate efforts with our publishing partners regarding marketing initiatives

Position Qualifications:

  • Minimum 2 years user acquisition or marketing experience specifically in the gaming industry
  • Experience working with digital advertising campaigns
  • Excellent data analysis skills and experience working in a metrics-driven role
  • Experience with social media and other online social platforms
  • Self-starter, motivated, guru of marketing games and growing player base
  • Experience working with development teams and publishers
  • Passion for mobile games